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Google Ads 必修課 : 關鍵字廣告實戰心法
專案介紹
從基礎邏輯到進階優化一次搞定,成為Google Ads搜尋廣告專業投手
更多資訊










10大章節、37支影片、共計7小時
從基礎邏輯到進階優化一次搞定
成為Google Ads搜尋廣告專業投手

Google Ads入門的第一步,謝易蒨老師帶你掌握廣告系統邏輯!
Ch1-1 Google Ads 搜尋廣告特性(點我試看)
Ch1-2 Google Ads 搜尋廣告必看指標(點我試看)
Ch1-3 搜尋廣告成效影響-行銷研究(點我試看)
Ch1-4 搜尋廣告成效影響-專案規劃(點我試看)
Ch1-5 Google Ads付款設定與廣告基本上刊(點我試看)

關鍵字是搜尋廣告的核心,找到有效關鍵字才能事半功倍!
Ch.2-1 關鍵字發想方法與選字原則
Ch.2-2 字詞發想 - 認知階段
Ch.2-3 字詞發想 - 瞭解階段
Ch.2-4 字詞發想 - 選擇階段
Ch.2-5 字詞發想 - 決策階段

消費者會搜尋的字句千奇百怪, 謝易蒨老師帶你搞懂關鍵字比對邏輯,才能把廣告讓真正需要的人看到!
Ch.3-1 搞懂4大比對方式
Ch.3-2 比對方式運用與排除優化邏輯

不同產業、不同預算...適合的廣告架構都不同,綜合評估才能規劃出真正合適的帳戶架構!
Ch.4-1 帳戶架構基本原則
Ch.4-2 在有限預算下如何選擇字詞
Ch.4-3 黃金帳戶架構以電商為例
Ch.4-4 黃金帳戶架構以B2B與品牌型網站為例
Ch.4-5 黃金帳戶架構以實體商家餐廳為例

文案是接觸消費者的第一個媒介,對的文案更能吸引目光、展現優勢,謝易蒨老師教給你關鍵字廣告文案的心法!
Ch.5-1 關鍵字廣告的撰寫廣告規範
Ch.5-2 關鍵字廣告文案撰寫心法
Ch.5-3 關鍵字廣告文案常見錯誤

資訊越完整Google給的評分越高,提供的廣告版位篇幅也有機會越大,額外資訊也可以視為文案的延伸必須好好撰寫!
Ch.6-1 額外資訊特點
Ch.6-2 網站與摘要額外資訊
Ch.6-3 地點與電話額外資訊
Ch.6-4 促銷與待開發客戶表單額外資訊
Ch.6-5 應用程式與簡介額外資訊

Google Ads系統功能很多、設定很細,了解深層邏輯才能靈活應用,用對時機才能帶來最好成效!
Ch.7-1 Google Ads 廣告的7大競價模式
Ch.7-2 Google Ads 的地區、時段、裝置
Ch.7-3 Google Ads 的轉換目標追蹤

搜尋廣告也能做興趣設定&受眾再行銷,謝易蒨老師教你善用目標對象功能讓廣告策略更升級!
Ch.8-1 目標對象的加強行銷
Ch.8-2 網站訪客與客戶資料再行銷
Ch.8-3 系統興趣目標對象

廣告優化不該只做帳戶內的調整,利用串接取得進階數據,掌握更多使用者體驗狀況,就能將優化做的更好!
Ch.9-1 Google Ads 與 Google Analytics 串接,了解4大關鍵指標。
Ch.9-2 找尋SEO和SEM之間的機會
Ch.9-3 搜尋廣告到達頁面優化

廣告優化除了需要有策略性的佈局,更要因應各種因素做最適當的調整,靈活應用在實務上,你就是真正的專業廣告投手!
Ch.10-1 用四大象限優化字詞,提升成效
Ch.10-2 查看競價分析,瞭解市場狀況
Ch.10-3 新接手帳戶時,要怎麼檢查調

Q:課程什麼時候更新?
A:每週三更新一章,更新排程請見學習專區
Q:什麼是Google Ads?
A:Google的線上廣告投放平台,可以透過此平台自由刊登五種不同類型的線上廣告。
- Google搜尋廣告=關鍵字廣告:投放在Google關鍵字搜尋結果頁最上或最下方版位
- Google影音廣告=Youtube廣告:投放在Youtube影片中或推薦影片欄
- Google多媒體廣告=圖文廣告:以各種不同尺寸投放在各種內容網站的廣告版位
- Google購物廣告=商品動態廣告:以商品+售價的方式投放在Google搜尋結果頁或內容網站中
- Google應用程式廣告=APP廣告:引導下載APP的廣告形式
*本課程為「Google搜尋廣告」從基礎到進階的完整教學。
Q:沒有Google Ads廣告帳戶怎麼辦?
A:只要申請或擁有一個Gmail就可以立即開通Google Ads廣告帳戶
Q:我只想練習設定不想真的花錢下廣告可以使用Google Ads廣告帳戶嗎?
A:可以的,只要沒有儲值錢進去,或是廣告不要開啟,就不會花到錢
Q:已經會FB廣告操作了還需要學Google Ads嗎?
A:Google跟FB的廣告的操作邏輯跟設定方式是完全不同的,尤其是搜尋廣告!建議如果想精進行銷相關知識還是可以進修一下
*PressPlay 保有調整活動與修改之權利